screen. The large LCD makes this camera a perfect substitute for a camcorder particularly for users who frequently use movie functions. The 200,000-pixel high-resolution TFT LCD will give you satisfaction when shooting and playing images.

Small pocket-sized body with stable grip
Various and complex digital camera functions make regular users who are not familiar with various camera functions uncomfortable when using a camera. The Digimax A55W provides convenient function and setting buttons that can be used simply and easily with just one hand. In addition, this small pocket sized body enables you to firmly grip the digital camera. Thus, you can easily operate camera buttons in any situation.

From 28mm super-wide-angle to 135mm super telephoto
Whilst regular digital camera users take pictures, they usually change the camera lens from the basic 35mm lens angle of view to a wider angle telephoto lens. The reason is that you may obtain different images with the same subjects depending on the angle of view of a lens. The broad and extensive surroundings provided by the angle of view of a wide angle lens are emphasized via a 28mm angle of view thus expressing images with more enriched colors. The images provided by the angle of view of a telephoto lens are emphasized via a 135mm angle of view. Experience the various expressions of a 4.8x optical zoom super wide angle lens equivalent to 28mm to 135mm in 35mm format and of super telephoto lens.

Auto macro mode and 2-centimeter super close-up mode
Auto Macro of the Digimax A55W is one of the functions aimed at user convenience. In Auto Macro, the camera automatically sets the focus when you take shots at very short distances. These days, many people like taking such pictures. When you take pictures of yourself, the images are sometimes blurred because the distance between a digital camera and yourself is so close. In addition, when you take pictures of many subjects like flowers while not setting the Macro mode, the images taken are sometimes not clear. However, the Digimax A55W automatically sets the Macro function for the subject that is located at very short distances without requiring manual setting of the Macro function.

Exposure compensation function and autoexposure bracketing function
In PROG mode, you can change the brightness of an image depending on the situation. Through the exposure compensation function, you can shoot images with different brightness as you want or under specific exposure conditions such as backlight, obtaining thus clearer images.

Frequent users of digital cameras may know the AEB function. The Auto Exposure Bracketing (AEB) function is suitable for situations when optimal exposure is difficult to achieve. You can take a picture with normal exposure, a darker picture, and a brighter picture, simultaneously. Under the situation where shooting is difficult with normal exposure settings, you can take pictures by selecting the brightness of an image through this function.

Scene mode
Pressing the shutter of a digital camera is not all of taking pictures or creating perfect images. The fact is applied to all digital cameras from for advanced users to those of normal users. According to light conditions, a flash should be used. According to your desired expression, the shutter and aperture should be controlled.

Thus, different pictures are taken in the same place with the use of flash, shutter, or aperture. For handling this problem, general digital cameras for beginners provide Scene modes. Basic information on each shooting situation is saved in the Digimax A55W and is applied when taking pictures. You can set a shooting mode very easily by using a button. The Digimax A55W provides 11 Scene modes so that everyone can take pictures in various ways like advanced users.

Various special effects make shooting more fun
The Digimax A55W provides special effects beyond typical shooting methods so that you can spend more exciting time shooting and viewing images. The special effects include color Effect and Photo Frame. Through the color Effect function, you can express images in black and white, sepia, blue, red, green, or film color. Through the Photo Frame function, you can add frame-like borders (this camera supports 9 types of frames) to a still image. Thus, you can have more fun viewing and shooting images.

Convenient storage with built-in memory
The Digimax A55W provides a built-in memory so that you can take and save pictures without a memory card. In addition, this camera provides the Copy to Copy function that allows you to send images saved in an internal memory to an external memory. Thus, you will not be embarrassed when you do not have a memory card for a digital camera whilst taking pictures during travel or a family event.

Double self-timer function
This function is very useful when you take self-portraits or group pictures. Typically, one of the inconvenient points of the existing Self-Timer function is that when you do not want an image taken, you should set 10 seconds, arrange and set people again. However, you can solve this problem with the Digimax A55W through the double self-timer function provided. A picture will be taken after about 10 seconds and 2 seconds later a second picture will be taken. Thus, even if you do not take a desired image, you can conveniently obtain a desired image in the second shooting.

Image edit
Editing is the most important function of a digital camera. You can correct or modify an image by running an editing program, but it is expensive and takes a long time to learn how to use and become familiar with it. So, for the sake of user convenience, this function is incorporated into the Digimax A55W. The function enables a slide show of pictures taken, resolution changes, a trimming function, image rotation, and picture protection so that you can use the camera more conveniently. In addition, the function enables you to check information about the picture immediately.

Movie recording and play function in VGA
For clearer sharper movies, this camera uses a high compression, high quality movie clip format, and movie clips are supported in VGA (640 x 480) at 30 frames per second. In VGA (640 x 480), you can play a movie clip on your TV without any degradation of image quality, and enjoy it in a screen size twice as large as a computer screen. Because this digital camera supports up to 30 frames per second, you can view a smooth movie with natural-looking colors. You can record voice and movies for as long as the available recording time in the memory allows. In addition, you can extract desired frames from the recorded movie. The above features make this digital camera a perfect substitute for a camcorder.