Howard Chapnick, one of America's premier photographic representatives, shows you how to generate, evaluate and sell photographic ideas! "Ideas are the foundation of success," he says, as he emphasizes their importance and value in the marketing of photography.
President of the W. Eugene Smith Memorial Fund, Chapnick provides practical advice on how to get started and succeed as a professional.
His suggestions are illustrated with actual case studies. Included: Pulitzer Prize winner Anthony Suau, Sebastio Salgado, and David and Peter Turnley.
